Founder Diaries #1: Building a Female-Founded Jewellery Brand Behind the Scenes

It’s been a busy start to the 2026 behind the scenes at Everyday Muses, a female-founded jewellery brand designed for women who do it all.

As many of you know, I still work a 9–5 in communications within telecoms, and the first quarter of the year is always incredibly full-on. Balancing work, motherhood, and building a small jewellery brand means sometimes I’m quieter online than I’d like to be but there’s always something happening in the background.

And lately, there have been some really exciting moments.

A milestone for this female-founded jewellery brand

Everyday Muses has officially been accepted into Buy Women Built, a movement that supports and champions female founders.

Women make up around 20% of UK business owners, yet all-female teams receive only 2–3% of venture capital funding. Being part of this collective means I’m now connected with other incredible women building businesses, and it also gives us the chance to support more female-founded brands together.

As a small, founder-led UK jewellery brand, this felt like a really meaningful step.

Designing everyday jewellery for busy women

While things have been busy, I’ve also been working on something on our SS26 collection.

This collection is being designed with real life in mind. Pieces that move with you, work with everything, and fit seamlessly into busy days. Think timeless designs, elevated everyday staples, summer ready styles, and new materials I’m really excited about.

Stay tuned, and don’t forget to join Club Muse (at the bottom of the page) for updates and exclusive first access when the collection launches.

Affordable luxury jewellery made for real life

The response to our Aphrodite Collection has been incredible. It introduced our very first red pieces, something I’d been wanting to do for a long time. 

With colourful jewellery set to be one of the biggest trends for 2026, it felt like the perfect time to bring something bold but still wearable into the Everyday Muses collection. Seeing how you’ve been styling your pieces has honestly been one of my favourite parts of this year so far.

Thank you for supporting a small jewellery brand

Building this brand alongside a 9–5 and motherhood isn’t always easy, but messages from customers, orders coming through, and seeing you wear your Everyday Muses pieces makes it all so worth it.

Every order supports a small, female-founded jewellery brand and I never take that for granted.

I’m so grateful to have you as part of this community and I can’t wait to share what’s coming next.

Love,
Limsan x