About Everyday Muses

From City Lights to Everyday Muses

My name is Limsan. I'm a self-confessed foodie with a love for getting dressed up and an undeniable weakness for all things shiny. I had done everything I was supposed to do at 'my age'. I had a job in corporate communications in the city, surrounded by inspiring people, and was lucky enough to travel the world. But everything changed the day I became a mother.

With my daughter in my arms, the thought of long commutes and being away on business trips no longer felt right. She stirred something in me, a desire to not only be present but to create something meaningful. With her wide, adoring eyes looking up at me, I felt a deep calling: to take a leap, to follow a dream I had long kept on the back burner. I wanted to show her, and myself, that it's never too late to believe in your passions and build something you're proud of.

Why Jewellery?

I’ve always had a love for jewellery. It's the final touch that completes an outfit, a way to mark milestones, or simply something that makes you feel a little more confident. But I noticed a frustrating gap: my collection was either filled with expensive pieces I rarely wore, or cheaper alternatives that tarnished quickly. There was no sweet spot. Nothing beautiful, durable, and affordable.

That’s when I discovered PVD-coated jewellery, a total game-changer.

What Makes PVD Special?

PVD (Physical Vapour Deposition) is a process that makes jewellery up to 10x more durable, and is kinder to our planet, compared to traditional gold plating. It's waterproof, sweat-proof, and truly life-proof. Designed to keep up with the demands of daily wear without fading, tarnishing, or turning your skin green.

Enter: Everyday Muses

In 2024, I founded Everyday Muses with one clear vision, to create high-quality, long lasting jewellery that doesn’t cost a whole pay check. 

Everyday Muses is for the woman who wants more than just beautiful jewellery. She wants reliability, elegance, and that final touch that makes her feel like her best self. Whether she's heading to the office, chasing little ones, or having brunch with friends, every piece will move with her, shine with her, and be apart of her story.

Thank you for being here and I hope you love Everyday Muses as much as I have loved creating it! 

Limsan x